Energy Sources Affected by the Weather

A consistent energy supply is critical to maintaining a functioning society. Medical services, production, refrigeration, and entertainment all rely on power plants to satisfy their electricity demand.  However, sometimes the weather’s energy conflicts with power production. Extreme heat, very low temperatures, and extreme wind speeds can all both increase power demand and reduce energy output, …

A Guide to Weather-Triggered Advertising

In an ad-saturated world, businesses need to deliver timely and relevant messages that match a consumer’s mood and needs. One factor of a data-driven approach to marketing messages is weather-based advertising, which uses real-time weather data to develop creative messaging.  Leveraging weather APIs like VisualCrossing can make a huge impact on your conversion rate when …

Atmospheric Rivers, Bomb Cyclones and Other Weird Weather Words, Explained

Meteorologists and weather enthusiasts alike may be perplexed by the complex vocabulary used to characterize different atmospheric phenomena. Every meteorological term, from the enthralling Pineapple Express to the terrifying Bomb Cyclones, reveals a different aspect of the planet’s changing climate. This article explores the phenomena of atmospheric rivers, bomb cyclones, supercell thundersnow, Pineapple Express, and …