How Does Weather Affect Agriculture

Agriculture is one of the most important industries in the world — and it’s heavily dependent on the weather. Everything from sunshine to rain to extreme weather events plays a role in the agriculture industry. And the relationship between weather forecasting and agriculture has implications for everyone, not just farmers. Essential Weather Elements for Agriculture …

What Weather Cancels Flights

Weather accounts for over 75% of flight delays, according to the Federal Aviation Administration  (FAA.) If weather conditions don’t improve, flights will eventually be canceled. Common weather patterns, including thunderstorms and bolts, can lead to severe turbulence and limited visibility. This guide reviews some of the most common weather events that lead to delays or …

How Has Technology Changed Weather Forecasting for Meteorologists?

Weather forecasting is just one of the many industries that benefited from the development and evolution of technology. As weather forecasting technology continues to advance, it helps meteorologists predict weather events with greater accuracy and detail.  Technology has transformed the industry in almost every aspect, including data collection, visualization, and communication processing. Understanding just how …

Energy Sources Affected by the Weather

A consistent energy supply is critical to maintaining a functioning society. Medical services, production, refrigeration, and entertainment all rely on power plants to satisfy their electricity demand.  However, sometimes the weather’s energy conflicts with power production. Extreme heat, very low temperatures, and extreme wind speeds can all both increase power demand and reduce energy output, …

A Guide to Weather-Triggered Advertising

In an ad-saturated world, businesses need to deliver timely and relevant messages that match a consumer’s mood and needs. One factor of a data-driven approach to marketing messages is weather-based advertising, which uses real-time weather data to develop creative messaging.  Leveraging weather APIs like VisualCrossing can make a huge impact on your conversion rate when …